Applitools
Applitools is an AI visual and end-to-end testing platform that checks what users actually see in an application. As of October 2026, Applitools paid plans start at $667/month. Applitools is best for teams that want AI visual and end-to-end testing of their application's interface, especially those already working with Playwright, Storybook, or Figma.
- Starter $667/month, paid annually
- Trial
Last verified Oct 2026
Quick summary
- Pricing
- $667/month
- Free plan
- No
- Best for
- Teams that want AI visual and end-to-end testing of their application's interface, especially those already working with Playwright, Storybook, or Figma
- Top use
- Validating what users see in an application with Visual AI
- Official site
- applitools.com
What is Applitools?
Applitools suits teams that want Visual AI validation built into their testing, with cross-browser coverage and integrations for Playwright, Storybook, and Figma. Starter is $667/month, paid annually, and a free trial is offered.
Applitools uses Visual AI to validate what users see in an application, covering both visual and end-to-end testing. It supports cross-browser testing, self-healing tests, and root cause analysis, and it integrates with Playwright, Storybook, and Figma.
Best use cases
- 01
Validating what users see in an application with Visual AI
- 02
Running tests across multiple browsers
- 03
Using self-healing tests in end-to-end testing
- 04
Investigating test failures with root cause analysis
- 05
Adding visual testing to workflows that use Playwright, Storybook, or Figma
Limitations
- Starter is billed annually. Professional and Enterprise prices are not public.
- No ongoing free plan recorded. A free trial is offered, but its length is not stated.
Applitools pricing
Starter $667/month, paid annually. Professional and Enterprise are quoted on request.
Applitools FAQ
- How much does Applitools cost?
- As of October 2026, Applitools paid plans start at $667/month.
- Does Applitools have a free plan?
- No, Applitools does not have an ongoing free plan.
- Who is Applitools best for?
- Applitools is best for teams that want AI visual and end-to-end testing of their application's interface, especially those already working with Playwright, Storybook, or Figma.
- What can you use Applitools for?
- Top uses for Applitools: Validating what users see in an application with Visual AI; Running tests across multiple browsers; Using self-healing tests in end-to-end testing.
- What are alternatives to Applitools?
- Alternatives to Applitools on Future Systems include Cursor, GitHub Copilot, and Bolt.
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Official Applitools site
applitools.com