Clay
Enrichment and outbound data system for lead lists and personalized sequences. Clay is best for GTM operators building outbound without manual spreadsheet stitching.
- Free plan
- Trial
Last verified Oct 2026
Quick summary
- Pricing
- Free: 100 data credits and 500 actions per month
- Free plan
- Yes
- Best for
- GTM operators building outbound without manual spreadsheet stitching
- Top use
- Build a targeted lead list
- Official site
- clay.com
What is Clay?
Use it to build and enrich an outbound list. Skip it if you are not running outbound.
Clay is a data workspace for go-to-market teams. You pull company and people data, enrich it with waterfalls and AI research, and push it to a sequencer or CRM. There is a free plan for learning the tool, plus paid Launch, Growth, and Enterprise plans.
What can you use Clay for?
We use it when a service business or agency is doing real outbound and the spreadsheet version has broken. It is not the CRM. HighLevel or the client's CRM still owns the pipeline.
Best use cases
- 01
Build a targeted lead list
- 02
Enrich emails and company facts before a sequence
- 03
Keep CRM records updated from one workflow
Limitations
- Free plan: 100 data credits and 500 actions a month, and up to 200 rows per table
- Paid dollar amounts on the plan cards and in the FAQ did not match, so none are listed
- Actions and data credits are easy to misunderstand, and actions do not roll over
Clay pricing
Free: 100 data credits and 500 actions per month. Paid tiers: Launch, Growth, and custom Enterprise. Card prices and FAQ starting prices on the same page conflicted, so no paid dollar amount is listed.
Clay FAQ
- Does Clay have a free plan?
- Yes, Clay has a free plan.
- Who is Clay best for?
- Clay is best for GTM operators building outbound without manual spreadsheet stitching.
- What can you use Clay for?
- Top uses for Clay: Build a targeted lead list; Enrich emails and company facts before a sequence; Keep CRM records updated from one workflow.
- What are alternatives to Clay?
- Alternatives to Clay on Future Systems include GoHighLevel, Systeme.io, and beehiiv.
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Clay alternatives
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Related pages
Official Clay site
clay.com